Author:
John Jaworski
03/26/2009

frustrated

Well it has been awhile since I have ranted about something, so I thought today was as good a day as any other to post my opinion. I know that opinions are subjective to the person, who expresses them, but with experience these opinions have some validity to stand on their own, my case in point has to deal with technology and consumer electronics.

I have personally been involved in the retail and sales of Consumer electronics for close to 20 years, and have sold computer products for a large portion of that time. Over the years I have seen amazing changes in the computer technologies, such as desktop computers starting with 8Mb of ram to laptops now with 4Gb of ram. Yet there has always been one customer type that has stayed true to form over this period, it is the person who buys on impulse. We are talking of the person who needs the latest and greatest of new technologies and they don’t care what they spend.

What drives someone to do this? Is it the “I am better than you because I have this new toy” mentality, or is it they simply saw it in an advertisement and wanted to have one. Whatever the case may be, customers need to start thinking clearly before deciding to buy consumer electronics. With the constant changes we see in the consumer electronics industry, you can no longer be assured that what you bought won’t be obsolete 5 minutes after you leave the store you purchased the item from. The “Carpe Diem” attitude of today’s consumer, needs to be replaced with the mantra “Caveat Emptor”; to assure you piece of mind you got exactly what you wanted in the first place. Here are a few steps to guarantee a better shopping experience for electronics, and that you got exactly what you wanted.

  1. Research what you want. There are many resources to help you with this information. Go to the manufacturer’s website for an explanation of the product and its design and check reviews of it through websites like CNET.com, or ENGADGET.com.
  2. Find a reputable dealer of the product you are intending on buying. If a deal seems to be good to be true, it most likely is.
  3. You do not always need the latest and greatest to be happy. Sometimes less is more and you will still get what you need.
  4. Buy an item with a warranty that protects you for at least a year, and buy an extended warranty if it is offered.
  5. Buy, only what you can afford. You don’t need it if you feel immediately ill after you bought the product and now wonder how you are going to pay for it.
  6. Before you buy, weigh the practicality of the item you want to get. How often are you going to use and for what reason, if the item looks like it is going to sit and collect dust more than be used, leave it on the store shelf. YOU DON’T NEED IT!

I know this list and my rant seems contrary to what I do for a living, which is sell computer electronics, but I would rather you be happy and content with your purchase, than to be angered that you had been duped into buying something you didn’t need. Anyways happy shopping and I hope you find exactly what you wanted and the price you could afford.

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